Understanding Our Personal Data Security Policy
Rupurva (“we”, “us”, “our”) is committed to protecting your personal data. This privacy policy explains what information we collect, how we use it, and the rights you have over your data.
Data Minimisation
We collect only what is necessary to serve you — no hidden tracking, no unnecessary data harvesting.
Enterprise‑grade Security
SSL encryption, firewalls, and regular audits keep your information safe from breaches.
Your Rights First
Access, correct, delete, or port your data anytime. GDPR & CCPA compliant.
🔒 Our Unwavering Commitment to Safeguarding Your Data
We implement strict measures against unauthorised access, data breaches, and misuse. From encryption to access controls, your trust is our priority.
1. Information We Collect
You Provide
Name, email, phone, password, age, address, order details, payment info (via secure gateway), health info (optional), photos/testimonials.
Automatically Collected
IP address, browser type, pages visited, device info, cookies (session, persistent, analytics), Google Analytics & Facebook Pixel data.
Cookies we use:
| Cookie | Purpose | Duration |
|---|---|---|
| Session ID | Maintain login | Session |
| Preferences | Remember choices | 1 year |
| Analytics | Usage behaviour | 26 months |
| Marketing | Targeted ads | 30+ days |
2. How We Use Your Information
Create account, process payments, send order updates.
Marketing emails (opt‑out anytime), customer support, educational content.
Improve user experience, recommend products, customise content.
Fraud prevention, legal requests, enforce terms.
3. Data Sharing
We DO NOT sell or rent your data. We share only with trusted service providers:
- Payment processors (Razorpay, PayU) – PCI DSS certified
- Shipping & logistics partners
- Analytics & advertising (Google Analytics, Facebook Ads)
- Legal authorities when required by law
All partners are bound by confidentiality & data processing agreements.
4. Data Security
SSL/TLS encryption, secure payment gateway, firewalls, intrusion detection.
Limited employee access, confidentiality agreements, regular security audits.
Secured facilities, backup systems, disaster recovery plan.
No system is 100% secure; use strong passwords.
5. Data Retention
- Account information – while you are a customer + 2 years after closure
- Order information – 7 years (tax/legal compliance)
- Email communications – 3 years
- Marketing data – until you unsubscribe
- Analytics data – 26 months (Google Analytics default)
- Payment information – NOT retained (handled by payment gateway)
To request deletion, email privacy@rupurva.in. We respond within 30 days.
6. Your Rights
Request a copy of all data we hold (free, within 30 days).
Update inaccurate information via account settings or contact us.
Request erasure of your personal data (exceptions may apply).
Unsubscribe from marketing emails, disable cookies, or opt out of targeted ads.
Receive your data in a machine‑readable format.
7. Cookies & Tracking
You can manage cookies through browser settings. Disabling some cookies may affect website functionality. Clear cookies anytime via browser privacy options.
Chrome → Settings → Privacy → Cookies; Firefox → Preferences → Privacy; Safari → Preferences → Privacy.
8. Third‑Party Links
Our website may contain links to external sites (Amazon, review platforms). We are not responsible for their privacy practices – review their policies before sharing data.
9. Marketing Communications
You may receive promotional emails, educational content, and offers. Opt out by clicking “Unsubscribe” in any email, replying STOP to SMS, or toggling off push notifications in app settings. We honour requests within 7 days.
10. Children’s Privacy
Rupurva products are intended for ages 12+. Parental consent is required for users under 18. If we discover data from a child without consent, we delete it immediately.
11. GDPR Compliance (EU Users)
If you are in the European Union, you have additional rights under GDPR: access, rectification, erasure, restriction, objection, and data portability. Contact privacy@rupurva.in for GDPR requests.
12. CCPA Compliance (California Users)
California residents have the right to know what personal data is collected, request deletion, and opt out of “sales” (we do not sell data). Email us for CCPA requests.
13. Data Breach Notification
In case of a data breach, we will notify affected users via email within 30 days, explaining the scope and recommended protective actions.
14. Policy Updates
We may update this policy occasionally. Changes are posted on this page. For material changes, we will send an email notification. Your continued use constitutes acceptance.
15. Contact Us
Email: support@rupurva.in | privacy@rupurva.in
Phone: +91-7428486945
Mailing Address:
Rupurva | Wellness Made Simple, Layout Tanniruhalla, Hunsinkere Main Rd, near GM School, Penshan Mohalla, Hassan, Karnataka 573201
Response time: Within 7 days.
Data Collection & Usage Transparency
We clearly explain what data we collect, why we collect it (improving user experience, fulfilling orders), and never process data without a lawful basis. We avoid unnecessary data collection and give you control over your personal information.
